In the real estate market, boomers used to be the biggest buyers. However, according to the National Association of Realtors, millennials are catching
In the real estate market, boomers used to be the biggest buyers. However, according to the National Association of Realtors, millennials are catching up!
With the rise of millennial property buyers, there’s another evolution becoming increasingly clear. And that is the matter of how digitally savvier this generation is! Millennials have been around for almost every technological advancement. So, it isn’t surprising that they are flocking to online real estate websites such as Redfin or Zillow. There’s no longer any doubt that real estate decisions are steadily moving online. And realtors have to catch up.
However, just making a social media account and a website isn’t enough. If you run a real estate business, you need a solid SEO strategy. And for the best strategy to put you on the map, you need the help of an SEO marketing agency.
Why Does Real Estate Need SEO Services in Kolkata?
For real estate, SEO isn’t about attracting people through paid online advertising (Google Ads). It’s a way to optimize online content to attract organic search results. This content includes website content, social media, and mobile apps.
So, how does optimizing content for SEO help real estate businesses?
- Increases revenue and traffic
The primary advantage of a robust SEO strategy by a digital marketing company in Kolkata is the improvement of incoming traffic. But it doesn’t end at increasing traffic. If the right keywords and content are pushed, you also attract the right audience with better chances of becoming buyers. With the correct conversion points, you can transform this traffic into revenue.
- Boosts brand awareness
Good SEO content sets your business up as the go-to source of information, which nurtures the audience’s trust. Every time someone reads your content and learns something useful, they have a positive interaction with your brand. This increases conversion rates and brand awareness.
- Improves brand protection
Lastly, the top digital marketing company in Kolkata will create an SEO strategy that also provides brand protection. When your brand gets associated with quality content, and you decide what to put out, you can control the brand better.
How Your SEO Strategy is Drafted
Here’s how most SEO outsourcing companies in India will draft an SEO strategy for your real estate listings:
- Utilizing Local Keywords
While your property technically has one location, keywords still matter, especially those that describe the area around it. For example, if you have listed a property near the metro, SEO experts will put themselves in the buyers’ shoes. They will think about how buyers might be searching for homes in that area. They will consider wider descriptions, such as “Central Metro” or “North County,” to conduct better keyword research.
- Using Addresses In Body And Header Tags
SEO experts will include street addresses, zip and city codes as part of the real estate listing. This draws attention to the listing and allows easier access for the search engines.
- Promoting Listings On Blogs, Website, & Social Media Channels
While search engines bring in traffic to the listings, it’s not sensible to rely on them only. Individual listing from the website will be linked. A section will be created on your homepage that showcases recent properties. If there’s a blog, visitors will be updated about new listings without being overtly promotional.
Posting the listings links on social media platforms also helps with exposure. However, it won’t be done often, since your audience can get annoyed if their news feed gets filled with real estate listings. One or two properties every week is perfect.
- Optimizing Images
Images are obviously an important part of listings in real estate. But search engines cannot process them. So, alt descriptions and file names need to be added, and they will be relevant to the content and photo on the page.
- Creating Local Profiles
Local profiles will be created on all prominent real estate directories. Then, online communities, such as neighborhood online communities, might be contacted.
It’s understandable if you don’t have the time to learn and incorporate these tips. That’s why you need to hire the best SEO agency in Kolkata, such as Digital Concepts!
Real estate SEO might look complicated at first. But a client-first strategy will always help. So, get ready to increase traffic and revenue with the right team!
